Nolla is building an AI-first healthcare experience. Chat with NollaMD, get reviewed by a clinician when you need one.
Context
Nolla started as a scanning tool. Two products, long site, no clear thread. NollaMD changed that. A real LLM with doctor review built in. The product got sharper and the site needed to match.
Approach
The new site is built around NollaMD. It's the first thing you meet, and everything else sits underneath. Specialty care lives there now, with more to come as the product grows.
We kept the system narrow. Tight spacing, a short type scale, very little color, and Pretendard throughout for its neutrality and closeness to system fonts.
Collaboration
Special Projects led the project. We handled the interface, picked type and color, and iterated closely.
They led art direction, directed the video, and refreshed the brand to match the new direction.
Outcome
One clear product. Chat, clinician review, treatment and specialty care all under the same frame. Warm, easy to trust, built to grow.
Responsibilities
Web design
Visual direction
Credit
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