Nolla is building an AI-first healthcare experience. Chat with NollaMD, get reviewed by a clinician when you need one.
Context
When we started, Nolla already had two focused products: acne treatment and mole scanning.
NollaMD was coming, but it wasn't on the site yet, and the site still told the older story of two tools sitting side by side, with no sense of what Nolla was becoming.
Collaboration
Special Projects led the project, and we worked closely throughout. Manneskja led the interface, Special Projects iterated alongside us, and we picked type and color together.
They also handled art direction, directed the video content, and refreshed the brand to match the new direction.
Approach
The new site is built around NollaMD. It's the first thing you meet, and everything else sits underneath. Specialty care lives there now, with more to come as the product grows.
We kept the system narrow. Tight spacing, a short type scale, very little color, and Pretendard as the primary typeface for its neutrality and closeness to system fonts.
Outcome
The site now reads as one thing. Chat, clinician review, treatment, and specialty care all sit under the same frame.
Final implementation includes minor refinements by the S-P team.
Responsibilities
Web design
Direction
Credit
Links